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The results are in: Global fashion search platform Lyst has released the latest installment of the Lyst Index Q1, its quarterly report charting and analyzing the most sought-after trends, brands, and items of the season. broke down the data, revealing some interesting changes in brand popularity — and you may be surprised. Virgil Abloh's appointment at Louis Vuitton – huge news as the French house's first African-American artistic director, and a designer with no formal training at that – has clearly had an impact on the popularity of his label Off-White. Coming in at number four, Lyst reports a 10% increase in searches for the brand on the day the news was announced in March." data-reactid="21"Virgil Abloh's appointment at Louis Vuitton – huge news as the French house's first African-American artistic director, and a designer with no formal training at that – has clearly had an impact on the popularity of his label Off-White. Miuccia Prada's "return to her nylon roots" has seen huge success for her feminine-athleisure mash-up aesthetic of belt bags, gabardine track pants, bucket hats, and Tech-fly trainers. Consumers are also delving into pre-owned sites like Vestiaire Collective for archival pieces. This could also signal a waning in popularity of Gucci's vintage-inspired prints-and-all look. While the brand held four of the top five products sold last year, this has now dropped to just two of 10: its consistently searched-for Pursuit Striped Rubber Slides and GG Logo Belt. High Snobiety's March article, Lyst's data tells a different story (well, and so did Gvasalia). Loewe Leather Trimmed Woven Rafia Tote Top Brands 1.

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Gucci, under the creative directorship of maximalist Alessandro Michele, may be parent company Kering's multibillion-dollar baby, but these statistics prove that the industry-wide impact of Balenciaga's streetwear aesthetic is only growing.

These Were The Most Popular Brands, Trends & Products Of 2017 The Bold Accessories You'll Be Wearing Sooner Rather Than Later This V&A Show Will Change The Way You Think About Fashion Forever Like what you see?

These Were The Most Popular Brands, Trends & Products Of 2017 The Bold Accessories You'll Be Wearing Sooner Rather Than Later This V& A Show Will Change The Way You Think About Fashion Forever" data-reactid="27"Want more like this?

Climbing two positions to take third place, Gvasalia's own brand Vetements sits confidently near Balenciaga, arguably making him the most influential man in the industry today, inspiring a host of brands to take on the oversized puffer jacket and sock boot styles." data-reactid="20"And while you may have heard rumors of Vetements' downfall, sparked by High Snobiety's March article, Lyst's data tells a different story (well, and so did Gvasalia).

Climbing two positions to take third place, Gvasalia's own brand Vetements sits confidently near Balenciaga, arguably making him the most influential man in the industry today, inspiring a host of brands to take on the oversized puffer jacket and sock boot styles.

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