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Customers don’t like it, and advertisers don’t like it, either.Facebook will actually suspend or ban your ad account if they find out you’re pulling a bait-and-switch on people.This is where learning about their exact needs and showing them how you can fill them will get you that conversion.

Was one platform capable of getting me better results (IE, less “hey ur cute wat u doing l8r”) than the others?It’s also the first thing that potential customers will notice about your business when they’re looking at the sites of you and your competitors, deciding who to go with.Just as you’d be unlikely to reach out to someone whose pictures are blurry, unflattering, and cutting off half their faces, you wouldn’t want to hire a company whose site looked less than stellar.It’s why the best restaurants have a small, focused menu that all fit within one cuisine instead of a small book like the Cheesecake Factory.Do what you do well, and focus on the people who are actively looking for that instead of the people who are only kind of sort of a fit.

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