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It should be no surprise why Facebook wants to get into the online dating industry.A recent Pew study found that 15 percent of American adults have used online dating sites or apps in their lifetime, and another recent estimate suggests that the online dating industry generates approximately billion in revenue every year.People already use Facebook to meet new people, and we want to make that experience better,” Facebook said in an announcement.“People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends.” It’s a move that Zuckerberg justifies by noting that one in three marriages in the U. begins online, and by citing the number of people who come up to him on the street, gesture to their children, and thank him personally.“They’ll have the option to discover others with similar interests through their Groups or Events.However, what people do within the dating feature will not be shown to their friends."This is going to be for building real long-term relationships, not hookups," Zuckerberg said during the announcement.Zuckerberg did not elaborate much on what the feature will look like or how it will work, but Facebook posted more details shortly after on its company blog: Dating We’re building a feature for dating and relationships within the Facebook app.

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“The reason behind this improvement is due to the overwhelming request from prospective users who are not too fond of Facebook and, because of this, refused to give online dating a try,” a Bumble PR representative told Ars Technica.

While this isn’t revolutionary for other dating apps, it quite notable considering that Facebook’s primary revenue source comes from its advertisements.

Luckily, you won’t be courted by companies and services — just by potential matches.

Plus, messages will only be text-based — no images or videos allowed.

“We’re building a feature for dating and relationships within the Facebook app.

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