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To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
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The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.