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This would allow new investors to start new stations from scratch (as the pool of available frequencies was quickly drying up) and would permit existing restricted-signal stations to move into an uncrowded part of the band and beef up their coverage area.

Mc Lendon and Todd Storz's simultaneous discovery of the "Top 40" in the 1950s gave radio a special popularity among the younger generation, and his KLIF, along with KBOX and KFJZ, developed formats to capitalize on current music, especially rock and roll.

Lynn Weiss, Skip Bayless (host of the "Skip Bayless Show,") Dr.

Ann Wildemann (host of "Love, Sex and Relationships,") Gary Cogill, Chuck Schechner, Mark Woolsey aka Mark Elliott (1985-1991; 1996-1999; currently a senior broadcast meteorologist for The Weather Channel in Atlanta,) Jim Long, Dan Bennett, Jon Griffin, Lora Cain, Dave Cradick aka Kidd Kraddick (brief fill-in only during 5/1992 after firing at KEGL-FM,) Kevin Mc Carthy (to 2001,) Benjamin Dover, Mike Fisher, Val De Orr, Baylor Witcher (2004-2005,) Tom Kamb (2000-2001,) "Humble" Billy Hayes, Scott Anderson, Jeff Bolton, Joe Kelley (2000-01,) Dr. Notables: George "Paul" Medina, Randy Coffey, Pete Hamill, Rick Stoughton, Jason Walker, Mike Wade. Call letters stood for "ttraction." Nickname: "Newstalk 57" (11/2/1976 to 1983.) Sister station to KERA-FM (1947 version)/WFAA-FM/ KZEW-FM and the "Dallas Morning News" (formerly "Dallas News and Journal" in WFAA's earliest days.) First network-affiliated station in Texas (initially with NBC beginning 4/2/1923; later with Texas Quality Network, ABC [to 8/1/1975] and CBS thereafter,) first US station to carry educational programs, first to produce a serious radio drama series, first to air a state championship football game, the first to air inaugural ceremonies.

Gordon Mc Lendon didn't let that happen: In 1947, he signed on KLIF, featuring a music format.

Other stations soon followed, and local radio found its second life.

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